May has been such an incredible and busy month for me.
To begin with there was the launch of my blog redesign, which I’d been planning for months. In around that event, several other things happened to me this month that I’ve been so eager to share with you.
Just before the launch, I got to spend a week in Florida, enjoying the sun and the water in Fort Myers and Miami South Beach. And prior to that, I had two very exciting experiences. Earlier this month, I had the honour of having lunch with Dorie Greenspan, one of my baking idols. While I have a separate post planned for that, I wanted to write about what happened at the very beginning of the month that was truly a first for me.
I was offered and accepted my very first baking job! I’ve baked for friends and family before, but for the first time someone hired me to bake for an event.
The event in question was a bridal shower being held by a close friend of my mother’s, L. This friend was hosting a shower for her sister who is to be a June bride. When my mother worked with this friend, I would often make my coconut cupcakes, based on a recipe from Ina Garten. L loved the cupcakes so much that she asked if I’d make 30 for her sister’s shower.
While I was happy to make the cupcakes, initially I was very reluctant to ask for money. For a long time now I’ve been mulling over the idea of how to start a baking business at home. Somehow, though, charging someone that I consider to be a friend just didn’t feel right. But L insisted that she pay me so, without much thought, I threw out a figure that I thought was fair and she agreed.
The night before the shower, I baked the cupcakes in plain white liners. On the morning of the shower I dressed up the cupcakes by putting them in a second, prettier liner. After icing the cupcakes, I tinted some of the leftover icing a dark pink colour and decorated half the cupcakes with rosettes. On the other half, I sprinkled edible pink glitter.
While I’m sure a professional would have been able to do something far more elaborate, I thought my cupcakes were pretty and they were fresh and made with the fresh ingredients. That’s very important to me.
I delivered the cupcakes and L was very happy with them. She e-mailed me later to tell me that they were a hit. But this brought up an issue, which I’d been thinking about for awhile. L mentioned that a few people asked for a card as they might be interested in hiring me.
But I have no card.
And I have no card because I still don’t have a clear focus for my vision. As I mentioned above, I’ve been contemplating the idea of being a baking caterer of sorts. But my ideas are still unfocussed. I don’t really have a plan. Part of the reason I wanted to redesign the blog is that I wanted to begin developing an image identifiable with Cream Puffs in Venice. Something that one day, I could use as a business identity.
But this particular experience raised so many questions. And it brought to light the fact that as far as the “business” side of it goes, there’s a lot to think about.
While I was happy to be paid, in actual fact I probably spent double what I received. The cost of ingredients, the cost of the cupcake liners and the items I used for decoration, the cost of the boxes to store the cupcakes, the cost of gas for my shopping trips and for delivering the cupcakes, and of course the cost of my time — these were all factors that I didn’t really think about.
And of course, there’s the card. I’d love to have a business card, but I don’t have a business yet. And I still don’t know how I’d like my card to look.
All of these questions and all of this wondering is both exciting and a bit scary. As fun and thrilling as it was to bake for an event and be paid for it, I also feel like I lost an opportunity by not having cards to promote myself.
And now that I’ve gotten a taste of being paid to bake, I want to do it more.
As I relive this experience, I’ve decided to not worry so much about all the questions. This tends to be a habit of mine. I get so worked up about the unknown that I eventually convince myself not to take that first or second step.
I’m going to enjoy the experience for what it was: my very first baking job.
Let the cupcakes fall where they may!
Ciao!
Technorati tags:
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54 comments
Jann
This is a wonderful story-post-whatever! It’s about time “some-person” decided to hire you for pay~you are so talented~Congrats to you! There are enough people who read your posts who could really be vtial in helping you create and dseign the business card of your dreams…..but from your own God given talents, I know you will be able to create a delicious card……..i wish you many ,many more baking experiences~FOR PAY!
breadchick
YEA!! Congratulations on your first job!! Funny, my first pay to bake job was cupcakes for a shower too, a baby shower!! I got business cards for my small home baked business for from vistaprint.com (I used a free card for Mary’s Home Baked with a little house and smoke trailing out of the chimney). Vistapress is the “cafepress” of the business card world and will either print anything you design or have lots of templates to choose from. So you could even take that lovely header you have on the new home of Creampuffs and have it put on a business card…hum…Cream Puffs in Venice, Custom Baker for Hire. YEA YEA YEA!!! Do you ship?
kickpleat
the cupcakes look lovely (i made ina’s version into cupcakes for my own wedding & they were incredible!) and i’m sure you could certainly charge a whole lot for what you bake. go for it!
Kat
what a great experience! I hope you pursue your dreams!
Fruittart
Congrats on the paying job! It’s nice to get a little reassurance of your abilities — someone is willing to pay . . . if not very much!
I have done a couple of those — wedding rehearsal dinners I catered for friends or acquaintances, once charging only the cost of the food and giving the labor as a gift. I think it’s really hard to charge fairly for my time and I didn’t do a good job of figuring that for my last one. Some people are more excited about getting awesome creations when it works out to cheaper than they can buy the supplies themselves . . . but you can’t long afford to give away your creations.
One word of caution — if you start doing this for more than just people that you personally know, you might run into issues with having a health dept inspected kitchen. A friend here told me that when she looked into that for her cake decorating she was told she needed a separate kitchen with a separate entrance and with entirely separate tools from those used for family cooking/baking, as well as regular inspections from the health dept. Anyway, it’s worth knowing about in advance to keep you out of legal trouble.
I wish you the best in your pursuing your dreams!
Sara, Ms. Adventures in Italy
Ivonne, until you decide on your “real” card, you could always use Moo MiniCards (www.moo.com) which are really popular right now (I love mine) – and the best part about it is you could put all your wonderful pictures from your site on the back of them – that way a potential customer can see immediately some examples of your work!
Natalie
I hope you find the answers you need to make the next step… you are so worthy of a successful business.
Tea
Oh, my dear, this is exciting! Congratulations on beginning the journey–I have no doubt that you will sort out the details as you go along. What a grand adventure!
The Old Foodie.
First, you need a NAME. Why dont you ask all of your readers for ideas?
Mine “Falling Cupcakes”
I wish you well.
Janet
Laura
Congratulations! This is a big deal and I am glad to see you’re starting what most of us (your readers) think you were born to do. The cards will figure themselves out, but I hope you work out your pricing so that you are making a profit. Sometimes in the beginning, we (a collective we) tend to undervalue our work (art/cooking/creativity) for sometimes obvious and other times not so obvious reasons. It can be scary to state the price of our creative labor… You create both beautiful and delicious mini works of love, so on the next order (and looking at the photo…there will be plenty) make sure you set prices that are fair to…yourself. Good luck, I think you’ve only just begun and cannot wait to read more!
Gigibird
Lovely new blog Yvonne – especially love the photos at the top:)
It’s very difficult to compete in catering when you are not cutting corners and using quality ingredients – maybe that is something you might want to consider as part of you’re ‘manefesto’ that your ingreients are top end. Maybe doing it for friends and family only charging them for ingreients is one thing but you will never be able to give up your day job. Perhaps formulate some prices then offer a friends and family discount? What about doing classes? One to one baking class? I’d have you come to teach me!You have your name for your business cards – perhaps just have your name and contact details and keep it very simple.
Anyway I am so pleased you’re back:)
Lydia
It’s wonderful to get the first taste of your dream! The rest will fall into place. One of the nice things about technology is that it has made it possible to create business cards very inexpensively (I use Vista Print, online), so you can try something for just a few dollars. If you don’t like the image or the card, you can change it for just a few dollars. Don’t let the lack of something “perfect” keep you from getting started. All business is an evolution of an idea, and it will keep changing, and your cards can change with it.
Lisa
You’re right – STOP stressing over the unknown right now. Enjoy this job for what it was – experience giving!
As for blowing your first opportunity, you haven’t. If they wanted your card, they are interested and if they have an event coming up and they want your cupcakes or other baked items, rest assured they’ll contact your mom’s friend to get your number. They are women, remember.. they won’t let it go until they get what they want. *grin*
As for the cards, no one says that you can’t start with a temporary card and then have the ideal cards you want made up in the future.. right? =)
I think you are going to KICK THE CATERING BUSINESS IN THE ARSE! And I will proudly boast how I “knew her when…” hehehee
xoxoxoxo
Truffle
What brilliant news! Congratulations! That’s a fantastic achievement and I’m sure there will be many more jobs to come!
Lorraine@italianfoodies
If you lived in Ireland I would buy off you for my shop in a second. Laura from eatdrinklive ended up supplying me with her lovely goodies through the blogging world and she bakes from home!! There are lots of factors you have to cost in to your price that you wouldn’t think about!!I wouldn’t worry about the card, word of mouth is the best publicity, but I would get one for the future!! Good Luck!!!
Figs Olives Wine
Firstly, congrats on the new website – it’s beautiful. Congratulations, too on the baking job! The cupcakes look incredible. I would definitely get an interim business card. It doesn’t have to be perfect at all – just something very plain and classic. Maybe give a few to your mom’s friend to hand out to anyone who particularly enjoyed the cupcakes. You’ll never clarify your vision for the business without actually “doing,” and business cards that are really classic will allow both you and your first clients to envision the company however you choose. Congrats again!
-Amanda
Amanda @ Little Foodies
Ivonne, I’m right with you on the thinking things through too much to the point where I scare myelf into not doing something. That’s exactly why I’ve never got my business off the ground and now I kick myself for not just getting on with it. Good for you for getting your first paid job! Your blog and your pictures are beautiful and you deserve top end prices for your top baking so go get it. I can see your books in the future! I’d like a signed one please.
Jody
What great practical advice your friends / readers have given you. I live in Toronto, and when I was reading your post, I am sorry to say, but I also thought about the Health Department. A short-time ago, I heard about “the egg salad incident” on CBC radio, where a church group preparing a potluck for the larger community, was visited by the Health Department and was ‘ordered’ to throw out all of their egg salad. Before they had a chance to throw it out, the Health Department, dumped bleach (cleaning bleach) into the salad. The church group was outraged and went to the media. The Health Department tried defending themselves by saying that if they didn’t pour bleach into the salad, the church group may try and serve it when the Health Inspectors left! How sad. But this comment is not meant to make you sad, it is just a practical example of one of the issues that Cook’s starting a home catering business may face. Please cover all of your bases and/or gather info from the Health Department. ..it seems that they have been on a bit of a crusade of the home cook as of late.
I also wanted to congratulate you for having the courage to take the plunge with your first payed baking “gig”. I am a health professional who has been asked to do individual counselling, but I haven’t had the courage to do what you have started to do/think about seriously…determine prices, get a business going etc. I have become happy in my comfortable little cocoon of a job that I have now. I admire your ability to do something that may have originally been scary…but took the plunge anyway! You inspire me to rethink this! I also love Ina’s coconut cupcakes! Have you seen Ina’s “coconut cupcake mix? – saw it on the Danforth (east of Broadview) at a place called Dash – haven’t tried it to compare to homebaked, but just may… P.S. I would join the “teach me how to bake workshop” that a fellow reader suggested! You may not want me…with all that Health Inspector talk!! :O)
Cheryl
Oh I love this post and relate to so much on it. I have so much trouble having friends pay me to make things. And I also spend so much more on the items and stuff than I actually make on it.
I wish you all the best in your endeavors. You are an amazing baker, and I am sure you will be a big success.
Maria
I enjoyed your post! The cupcakes look great! My roommate and I just had Ina’s book out on Monday talking about how we need to make her coconut cupcakes! I think we will do them this weekend, thanks for the extra shove:) Congrats on your first job and best wishes in the future. You deserve to be paid LOTS for your talent in the kitchen! Whoever hires you is lucky, they will be eating well:)
Palmer Pagani
Your new blog is lovely!!!with the love you have for creating
food you would probably do better than you could ever dream in your own little speciality bake shop……when you l
ove something as you do you can only soar!!! Palmer
Peter Flaschner
Ivonne – I’ll trade you a fantastic business card design for some cookies!
Shawnda
And what a great first job! And I’m loving the new site – it is super snazzy and makes me think of dessert every time the page loads
Nazca
What about picture of a heap of cream with little baking ninjas attacking it? It’s been done already?? Darn…
A name… a name… “Puffs ‘r’ Us”? No, wrong image… “Ivonna lot of cakes”? no… I’m no use!
Orchidea
Le tue cupcake sono bellissime… da vera professionista. Che bello poter aprire un business in questo campo, ma sono sicura (come dici tu) che ci sono una MAREA di cose a cui pensare. Fai con calma, un passo alla volta e riuscirai a fare quello che vuoi. I biglietti da visita (business card) però ti consiglierei di farli subito… è più semplice dare i tuoi dati quando te li chiedono.
Ciao.
Orchidea
Scusa per la domanda ma sono curiosa… che lavoro fai al momento?
Kelly-Jane
Congratulations on your first job! It’s great that you have been asked for cards – at least you know there would be an opening for you when you’d like to go further
Of course your cupcakes are gorgeous, the pink rosette is very pretty, and the glitter too.
Claudia
Congratulations Ivonne! How wonderful for you. And the cupcakes are truly lovely. But, yes, there s always the issue of cost vs price. When you buy infgredients retail – it always costs way more to bake the goods than you can reasonably charge for them. When you are a one person shop – it’s difficult to find an ingredient supplier who will sell you ingredients in smaller quantities… there’s the rub, but that’s the key. I’d shoot for big box stores if you have them. You can buy flour and sugar in 40 lb bags. Look for restaraunt suppliers. I get my chocolate from one in Elizabeth, NJ. I have to buy a lot – but it’s worth it.
In any case – good luck and keep us posted – I’m SO excited for you!
Elle
Congratulations! I’m sure it is the first of many.
Doing cards online is great. Avery also has blank clean edge cards if you want to make your own (they can be found at places like Office Depot). Even without a card, word of mouth will likely get you more business. Have fun and don’t worry too much; just keep track of what you spend, what you take in, how much time a job takes, and your milage. Once you do that a few times, putting something together to plan the business further will be pretty easy. I’m very excited for you!
austen
Wow, congratulations on your first job…the first step in an exciting journey. And the new look for your blog is fantastic! Hooray!
Jenny
How beautiful the cupcakes are! And a wonderful thing to have for your first paid job! Good for you!
If you want to do cards but aren’t sure what you want, you could always get blanks from Staples and print them on your own, a few at a time, until you decide what you do want, before getting them printed in a larger quantity.
Course you realize that if I need baked goods when I am your way and have no time to bake, I plan to hire you!
Chris
Congrats!!! This was a fabulous post to read….smiling all the way. Go for it…pursue your dream….and we can all become clients!
peabody
You most definitely want a clear plan. If you fail to plan you plan to fail isn’t just a cliche.
There are a lot of things to think about. One of the things I did since I was losing money, especially to my friends(still do) was to go hourly plus the cost of ingredients. Now it is a little easier to do that since I do teach people how to cook but I have made stuff for people’s events and I charged for the time it took me to make the items plus the cost of the groceries. The hardest part is breaking down the cost of things you already have in your kitchen. Example, you would not charge you client for a whole carton of eggs when you are only using two, or a whole bag of flour for just one cup. The best thing to do is to sit down and figure out what each ingredient is worth individually and make a spread sheet and use that, it is very helpful. For example, a carton of eggs around here right now is running about $2.59 for 18 eggs…so that is about $.15 per egg.
If you need help with anything feel free to email me.
Barbara
Your time and talent are your two most important ingredients–and the most costly. The rest can easily be figured out. Best of luck to you.
maura
That coconut cupcake recipe is one of my favorites-and they look beautiful.
I love the new look- tres “pro”!
Tartelette
Congratulations on your first order! I toyed with the idea of going solo on my catering but the Health Department requirements were such that it was easier for me and Old Chef to rent a space. However, when we started we rented the kitchen of a restaurant “after-hours”, not convenient but it gave us a start, allow to bring some money in and evolve from there.
As far as the cost of ingredients, I do like Peabody: I calculate food items individually or by the cup, and multiply or divide as needed. The given price to the client is the cost of food mulitplied by 3. So far, we are coming out on top.
Good luck!
The cupcakes look precious and very bridish!
Rosa
Congratulations! That must be great…
I hope you enjoyed your holidays and your meeting with Dorie Greenspan (very lucky ;-P…)!
Bruno
Congrats Ivonne!
AmyD
As FruitTart said back on May29th, you do have to be concerned with the Health Dept and all if/when your business grows to selling baked goods. I too have wished I could “bake for money” but I am still not sure how I can do this profitably but also legally!
Very envious of your beginning this journey!
grignote et barbotine
Very lovely… Your first job… it is a good news, I trust you for the card if it is as beautiful as your new blog.
Dorie Greenspan : how lucky you are !
Shaun
Ivonne – The great thing about this experience is that you are now very seriously considering the logistics involved in running a business. Maybe now that you have had this experience, you can now concentrate your energy on what sort of business you want. Look at local ‘competitors’ to see how they market and brand themselves to see what you would like/not like to do. You can always give L. business cards to pass on to friends later. Beautiful cupcakes, darling.
Veron
Congratulations are in order! I am so happy Ivonne. I think I would just plunge into it. Like I want to teach after I got my first taste of teaching a chocolate class. There are so many hurdles to consider but a friend of mine said …just do it. If you wait till everything is perfect then you’ll never get started. Good Luck!
gilly
Oh wow, Ivonne! Congrats and big hugs to you! A most deserving baker – it seems like such a natural fit for you! To be paid for doing what you love is the Canadian dream – and I wish you all the best in your new endeavours!
Monika Korngut
I’m so happy for your first paying backing job, congratulations. Anyone will be thrilled to have you bake for them. I love your redesigned web page and I’m sure all the business concept will follow soon. I can’t wait to see your biss card on the blog. Congratulations again.
Maya
Congratulations!
Its great to see you get into the business of baking! The new website looks great and projects a fresh,warm look.
The cupcakes look great and I must say that your mum’s friend was lucky that you took up the job:-)
Vicki in Michigan
I think you should get cards now and not worry about what exactly your business identity will be.
Do you know about Moo? moo.com, they will make you wonderful little cards with your photo or photos, 100 for $20.
I wonder — a few pics of different things you’d like to make for people, with Cream Puffs in Venice and contact info on the back…….. Then you could hand out cards appropriate to a given event (if you had 5 different pics, say)……..
Lots of fun, not much investment, and you’ll be ready for the next time you want cards.
I figure they are good for sharing contact info with like-minded souls, even without the business connection.
Go for it.
Stephanie
Ivonne, BRAVO!!! That is wonderful news, such exciting things indeed have been happening in your life. I’m so happy for you, so proud that you’re making your first forays into being paid for your passion (I mean, what could be better??) and give you full support, kudos and best wishes. Go for it, you absolutely have all you need to make a run of it!
P.S. I’ve missed you at Scrumptious Street but now I know where you’ve been.
JennDZ - The Leftover Queen
First of all congratulations on your first job!
I can completely relate to how you are feeling as I am in the beginning stages of my freelancing as well. I have been hired to teach several different cooking classes and as a travel and food writer for the local paper. But since I have never freelanced before, it was hard for me to answer the big question: what do you charge? I talked to other freelancers and kind of worked out my backbone of a fee schedule based on different facots. But I had a bottom line – I was not going to accept less than blank for certian projects and I would like blank for them – and reach somewhere in between.
It will take some time, but the more you do it the more experience you get and the more you will know what you need!
Best of luck and great job!!!
baking soda
How exciting! Congrats on your first job. Calculating costs shouldn’t be difficult (Peabody/Helen will get you on track) but summing up the courage to actually ask people to pay is difficult. Wishing you all kinds of luck and wisdom!
valentina
This is fabulous! Congratulations. i can understand feeing ackward about charging people you know. But hey, great that you took the first step and did it anyway. I will be looking forward to hearing of your achievements. You are a fabulous and terrribly dedicated baker..so to success!!
carol
congratulations on your first gig, ivonne! the cupcakes look lovely, very professional…i hope you share what you decide to do business-wise on your blog…i’d love to hear others’ thoughts on building a baking catering, as that is a secret desire of mine as well!
sam
congratulations on everything – job – redesign – lunch with Dorie. Good luck with all the future endeavours!
Chef Lo
I wish you ll the luck in the world. I also got my business cards from vistaprint.com, they do a wonderful job and look very professional without the big $$$$$. I have a small home Gourment Catering (Dinner Parties) business and I love every minute of creating new and exciting menus for my clients. I’ve been in business since 2000, business is slow now, so it’s good to keep your full time job (If you have one) to help with the business. If you need any help or have any questions, please feel free to contact me.
Zee
I just started reading your blog not two-three days ago and I came across this post. Thank you so much for writing it. Since I was a little girl I have wanted to bake or work in a bakery. I have had thoughts of having my own little baking company providing apple pies, cakes and (my all time favorite) cookies. I still want to embark on that but where I live the ovens do not work. OH THE HORROR!
Anyway, in your post you also mentioned how you would give up on something because the constant attention to details was too much or so? I do that so much and it has kept me from pursuing the very things in life I need to do. It is nice to know I am not the only one–though I’d like to solve that issue and go forward with things instead of retreat.
Again, thank you so much for your post. The pictures in your blog are excellent and I love the way you write. Please continue on. I will try my best not to drool over your exquisite creations…too much!
Z.
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